I read ALL for SaaS: Everything about Launching SaaS and noted down some points that caught my attention.
- Difference between ASP and SaaS
- ASP is single-tenant, while SaaS is multi-tenant
- This is often how it's described
- ASP is single-tenant, while SaaS is multi-tenant
- Recurring Revenue
- Deferred revenue
- The portion of a company's revenue that is sustainable
- Unit Economics
- Unit economics = Life time value/Customer Acquisition Cost
- Profitability per customer
- If the user acquisition cost is too high (LTV < CAC), the business cannot sustain
- MVP in SaaS
- Due to its multifaceted nature in planning, development, sales, etc., the definition tends to be ambiguous
- It's clearer to differentiate between the words prototype and product
- →MVP is one form of a product, but it's easy to confuse MVP with a prototype, which is understandable
- Points to consider when choosing a billing model
- Avoid complex pricing that is difficult for users to understand
- Avoid pricing that negatively impacts the user's business promotion
- →The perspective that pricing could hinder user business efficiency was a blind spot. I thought the more flexibility, the better.
- SaaS is a product that includes support
- →Having read Customer Success: 10 Principles for "Customer Success" in the Subscription Era, this resonated well with me
Impressions
Not limited to just this book, but every time I read a book related to SaaS, I feel that important perspectives are discussed that apply not only to SaaS but also to other business models. (I found a similar sentiment in an Amazon review and felt a sense of connection.)
I thought the unique aspects exclusive to SaaS might be quite limited. (Perhaps I am still not well-versed enough.)