I read The Model: Marketing, Inside Sales, Sales, and Customer Success Collaborative Processes.
I usually don't read books like this, so it's hard for me to write, but I wanted to leave my impressions.
The Model is a framework that systematizes various sales activities such as customer acquisition and customer success, and it seems to have been utilized at Salesforce.com.
Although I had no sales experience and only a general understanding of the terminology, I felt that this book helped me somewhat grasp how sales can become reproducible from being labor-intensive.
Most businesses have sales, which possess an indispensable power for business growth, and I wanted to understand this from an engineer's perspective as well. I was particularly interested in how sales analyze and approach customers.
This book briefly touched on the SaaS business model, and I was reminded that SaaS does not scale solely through engineering; it is a business model that also relies on the power of sales.
I realized the importance of customer success through this book, so I am thinking of reading Customer Success: 10 Principles for Customer Success in the Subscription Era.
